Analytics and Tracking Tools

Google Analytics

We use Google Analytics to analyse and improve the use of our website.

Google Analytics is a web analysis service of Google Inc. "("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, Google will shorten your IP address within Member States of the European Union or in other countries party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and Internet use. The legal basis for the processing of data with the help of Google Analytics is Art. 6 para. 1 lit. f) GDPR. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link.

We use Google Analytics with the extension "_anonymizeIp()". This shortens the IP addresses (so-called IP masking). A reference to certain persons can thus be excluded. Google participates in the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. This ensures an adequate level of data protection even in the exceptional cases in which Google transfers personal data to the USA.

Information about Google: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001

More information about the terms of use of Google:

 https://www.google.de/analytics/terms/gb.htm

Further information on the data protection of Google: 

https://policies.google.com/privacy?hl=en

 

Google Tag Manager

In order to draw attention to our services, we place Google Adwords ads and use within that framework Google Conversion Tracking and the Google Tag Manager for the purpose of personalised, interest- and location-based online advertising. The option to anonymize IP addresses is controlled by the Google Tag Manager via an internal setting that is not visible in the source of this page. This internal setting is set so that the anonymisation of the IP addresses required by the Federal Data Protection Act is achieved.

Ads appear after searches on Google Network web pages. We have the opportunity to combine our ads with certain search terms. Cookies enable us to serve ads based on a user's previous visits to our website.

When you click on an ad, Google sets a cookie on the users' computer. Further information on the cookie technology used can also be found in Google's notes on website statistics and in the data protection regulations.

With the help of this technology, Google and we as customers receive information that a user has clicked on an ad and has been redirected to our websites. The information obtained in this way is used exclusively for statistical evaluation for ad optimization. We do not receive any information that personally identifies visitors. The statistics provided to us by Google include the total number of users who clicked on one of our ads and, if applicable, whether they were forwarded to a page of our website with a conversion tag. On the basis of these statistics we can trace the search terms for which our advertisement was clicked particularly often and which advertisements lead to contact by the user via the contact form.

If you do not wish to do so, you can prevent the storage of the cookies required for these technologies, for example via the settings of your browser. In this case, your visit is not included in the user statistics.

You can also use the ad settings to select Google ad types or deactivate interest-based ads on Google. Alternatively, you can disable the use of cookies by third parties by using the Network Advertising Initiative's deactivation aid tool.

 

Google Dynamic Remarketing

On our website we use the dynamic remarketing function of Google AdWords, a service of Google Inc (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). The technology enables us to place automatically generated, target group-oriented advertising after your visit to our website. The ads are based on the products and services you clicked on the last time you visited our website.

Google uses cookies to create interest-based ads. Cookies are small text files that are stored in your browser when you visit our website. Google usually saves information such as your web request, IP address, browser type, browser language, date and time of your request. This information is only used to assign the web browser to a specific computer. They cannot be used to identify a person.

If you don't want to receive user-based advertising from Google, you can disable ads using Google's ad settings. For more information about how Google uses cookies, please read Google's privacy policy.

 

Google reCAPTCHA

In order to ensure sufficient security in the submission of forms, in some cases we use the service reCAPTCHA of the company Google Inc. This is used in particular to distinguish whether the input is made by a natural person or abusive by automated and automated processing operations of third parties. When using the service, the IP address and any other data needed by Google for the reCAPTCHA service will be transmitted to Google. This is subject to the deviating privacy policies of Google Inc. For more information about the Google Inc. Privacy Policy, please visit https://policies.google.com/privacy?hl=en.

 

Optimizely

This website uses Optimizely, a web analysis service of Optimizely, Inc. Optimizely uses cookies. The information generated by the cookie about your use of our website is usually transferred to an Optimizely server in the USA and stored there. However, if IP anonymisation is activated on our website, your IP address will be shorten by Optimizely within Member States of the European Union or in other countries party to the Agreement on the European Economic Area.

Only in exceptional cases the full IP address is transmitted to an Optimizely server in the USA and shortened there. Optimizely will use this information on behalf of the operator of this website to evaluate your use of the website and to compile reports on website activities. The IP address transmitted by your browser within Optimizely will not be merged with other Optimizely data.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this, you may not be able to use the full functionality of this website. You can also deactivate Optimizely tracking at any time and thus prevent Optimizely from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and processing this data by Optimizely by following the instructions at http://www.optimizely.com/opt_out.

 

Ingenious Technologies

We use a tracking technology of Ingenious Technologies AG ("Ingenious"), Französische Straße 48, 10117 Berlin, Germany, to establish the connection between a user's click on an advertising medium, in particular, an advertisement of an advertising medium (touch point) and an action by you (your registration as a potential borrower on our website). At each touch point, your browser sends an HTTP request to Ingenious's server, which transmits certain information. This information includes the URL of the website on which the advertisement is placed (referrer URL), the browser identification (user agent) of the end device (including information about the device type and the operating system), the IP address of the end device (this IP address is anonymized by Ingenious before being stored), HTTP header (data package automatically transmitted by your browser with various technical information), the time of the request and, if previously stored on the end device, the cookie with its entire content.

The tracking technology stores cookies on your terminal device to document actions. The cookie stores information about the last touch points (i.e. when a particular advertising medium was displayed or clicked on by a terminal device). In addition, a cookie ID generated by Ingenious is stored in the cookie. Ingenious stores data about the touch points and information about your actions for this cookie ID. The information transmitted to Ingenious and the cookies serve exclusively the purpose of a correct allocation of the success of an advertising medium and the corresponding billing and is justified with our justified interests according to art. 6 para. 1 sentence 1 lit. f GDPR. Individual requests can be combined into a sequence chain (user-journey).

If you do not wish cookies to be stored in your browser, you can do so by setting your browser accordingly. You can deactivate the storage of cookies in your respective browser under Tools/Internet options, limit them to certain websites or set your browser so that it notifies you as soon as a cookie is sent. Please note, however, that in this case you must expect a limited display of the online offers and limited user guidance. You can also delete cookies at any time. In this case, the information stored in it is removed from your mobile device.

 

Doubleclick by Google

We use Doubleclick, a service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: "Google"). Doubleclick uses cookies to show you personalized advertising. The cookies do not contain any personal information.

The information generated by the cookies about your use is usually transferred to a Google server in the USA and stored there. Google participates in the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. This ensures an adequate level of data protection even in the exceptional cases, in which Google transfers personal data to the USA.

The data transmitted by your browser in the context of Doubleclick will not be merged with other Google data.

You may refuse the storage of cookies by selecting the appropriate settings on your browser. You can disable the display of personalized advertising using a browser plug-in. You can install it here:

You can also deactivate the display of personalized advertising here.

The legal basis for the processing of data using Double Click is Art. 6 para. 1 lit. f GDPR.

For more information on data protection at Google, please visit: https://www.google.de/intl/de/policies/technologies/ads/

 

Pardot

Our website uses the Pardot Marketing Automation System ("Pardot MAS") of Pardot LLC, 950 Eeast Paces Ferry Road, Suite 3300 Atlanta, GA 30326, USA. Pardot MAS is a special software for recording and evaluating the movement profiles of website visitors. As far as Pardot LLC processes personal data, the processing takes place exclusively on our behalf and according to our instructions.

Pardot LLC complies with EU-U.S. Privacy Shield guidelines for the services it provides and for which Padrot LLC acts as data processor. Further information on Pardot LLC's handling of personal data from the European Union can be found at www.salesforce.com/content/dam/web/en_us/www/documents/legal/Privacy/privacy-shield-notice.pdf

For the latest Privacy Shield certification from Salesforce (Pardot LLC), visit www.privacyshield.gov/participant. Partdot MAS uses "cookies", which are text files placed on users' computers, to help the website analyze how users use the site. You can prevent cookies from being saved at any time by configuring your Internet browser so that cookies from the "pardot.com" domain are not accepted. However, this can lead to certain limitations in the functions and user-friendliness of our offer.

 

adjust

We use the "adjust" analysis technology of adjust GmbH, Saarbrücker Str. 37A, 10405 Berlin ("adjust") for our apps. Adjust uses für the analysis thereby IDFA in particular the AAID of the users, which are used however only anonymized. It is not possible to draw any conclusions about a natural person. This information is used in order to conduct its own market research and to optimize Zattoo's own advertising activities. Further information about the purpose and scope of data collection and further processing and use of the data can be found in Adjust's data protection declaration at https://www.adjust.com/privacy-policy/.

 

In the context of advertising measures, this information is also provided to providers of retargeting services for the purpose of targeted delivery of (zattoo) advertising material to users with specific IDFA/AAID.

The data collection and storage by Adjust can be deactivated at any time with effect for the future in the settings of the apps, in particular under https://www.adjust.com/opt-out/. The legal basis is Art. 6 para. 1 lit. f) GDPR.

 

Amazon Mobile Ads

(1) We are a member of the Amazon Europe S. à. r. l. affiliate program and partner of the advertising program, which was designed to provide a medium for websites through which advertising cost refunds can be earned through the placement of advertisements and links to amazon.de. We are interested in showing you advertisements that are of interest to you and that make our website more interesting to our users.

(2) In order to provide the advertisements, statistical information about you is collected and processed by our advertising partners. Throught the visit to the website gets Amazon the information that you have visited the corresponding page of our website. Amazon determines your requirements via web beacons and sets a cookie on your computer if necessary. We have no influence on the data collected, nor are we aware of the full extent of the data collection and the storage period. If you are logged in to Amazon, your data can be directly assigned to your account there. If you do not wish to be associated with your Amazon profile, you must log out. It is possible that your data will be passed on to contractual partners of Amazon and authorities. We have no influence on the data collected, nor are we aware of the full extent of the data collection. The data is transferred to the USA and evaluated there. The legal basis for the processing of your data is Art. 6 para. 1 sentence 1 lit. f) GDPR.

(3) You can prevent the installation of Amazon Affiliate Program cookies in various ways:

a) by adjusting your browser software accordingly, in particular the suppression of third party cookies means that you will not receive any ads from third party providers;

b) by deactivating interest-based ads on Amazon via this link: https://www.amazon.com/adprefs/ref=hp_468496_advertisingpref2

c) by deactivating the interest-based ads of the providers that are part of the "About Ads" self-regulation campaign via this link. This setting will be deleted however, if you delete your cookies. Please note that in this case you may not be able to use all functions of this offer in full.

(4) Further information on the purpose and scope of data collection and processing as well as further information on your rights in this regard and setting options for the protection of your privacy is also provided in addition to the data protection declaration mentioned above: Amazon EU S.à.r.l., Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all three located 5, Rue Plaetis, L-2338 Luxembourg; e-mail: ad-feedback@amazon.com. Amazon has submitted to the EU-US Privacy Shield. Further information on Amazon's use of data can be found here in the company's data protection declaration.

 

Mixpanel

This application uses the analysis service Mixpanel, a service of Mixpanel Inc, a company incorporated under the laws of the State of Delaware, United States of America. The service Mixpanel records page views and page activity. To make this possible, protocol data is transferred to Mixpanel (and Mixpanel Inc.). For more information about the use of your data, please visit the English privacy page of the Mixpanel service (http://mixpanel.com/privacy) in the appropriate paragraphs. If you do not wish the transmission of log data from your activities on this website to Mixpanel (and Mixpanel Inc.), you can stop the recording of logs of your activity with the so-called "opt out cookie", which you can find at http://mixpanel.com/optout/ .  Please note, however, that this cookie and thus the recording prohibition will be deleted as soon as you delete your cookies in the settings of your browser (Internet access program). Please note that as the operator of the website on which you are located, we have no influence on the use of your data.

 

LinkedIN Insight

We use the LinkedIn Insight Conversion Tool of LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA, which allows us to obtain information about the use of our website and to present advertising content tailored to your interests on other websites. A cookie with a validity of 120 days is set in your browser, which enables LinkedIn to recognize you when you visit a website. LinkedIN uses this information to create anonymous reports for us about ad activity and information about how you interact with our website.

You can deactivate the LinkedIN Insight Conversion Tool and interest-based advertising by opting out at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

If you are a LinkedIN member, click on "Reject to LinkedIn". Other visitors click on "Reject".

Further information on data protection at LinkedIn can be found here: https://www.linkedin.com/legal/privacy-policy#choices-oblig

You can disable tracking via the LinkedIN Insight tag by clicking the following link: https://caala.de?optout=socialmedia

 

Salesforce Marketing Cloud, Service Cloud and Sales Cloud

We use the Customer-Relationship-Management Modul (CRM module) of Salesforce.com, represented in Germany, for customer service and to improve the user experience:

 

Salesforce.com Germany GmbH

Erika-Mann-Str. 63

80636 Munich Germany

 

The address of the US parent company is:

 

The Landmark @ One Market Street,

Suite 300, San Francisco, CA 94105, USA

 

Salesforce's privacy policy applies and can be found at the following URL: https://www.salesforce.com/de/company/privacy/

Salesforce Marketing Cloud is a Salesforce.com user transaction data management service for our Web site. The data is processed in the USA.

The purpose of processing is to create a profile as part of the Salesforce CRM system and the finding of suitable product recommendations for newsletters and special mailings. The legal basis for the processing of your data is art. 6 para. 1 sentence 1 lit. f) GDPR. We may also use personal information from Salesforce customers and participant data for marketing purposes. We may use the information you provide to contact you to discuss your interest in the services and to provide you with information about our company, our subsidiaries and partner companies, such as promotions or events. Credit card information is used by Salesforce only to verify the creditworthiness of prospects and participants and for billing purposes.

Salesforce also offers us the possibility of evaluating indexed content historically, provided that such data is available to the company and has been stored. The use of the information collected via these online tools is limited to the provision of the services for the specific customer through whose website the data was collected (i.e. by us). The services allow us to serve ads on certain external social networking sites. These advertisements enable users of such external social networks to be targeted based on demographic or other information managed by the site in question. Neither salesforce.com nor we receive any personally identifiable information about users from this audience, but only information provided through the Websites as part of their programs.

The Service Cloud is based on the Salesforce Customer Success Platform. This enables us to provide a comprehensive overview of our customers and provide them with faster and more personalized customer service. In this way, customer service processes are automated and workflows optimized. This enables us to network with our customers in different channels and on any device.

The Sales Cloud is a cloud-based application designed specifically for our sales staff, who can sell faster and more efficiently thanks to central customer information, logging interactions with our company and automating day-to-day sales tasks. It also provides sales managers with real-time insight into their teams' activities, making it easier to create sales forecasts. The data is processed in the USA.

Salesforce uses common data collection tools, such as cookies or web beacons, to collect information about company website visitors ("Site Navigation Data"). This website navigation data contains general information from your web browser (e.g. browser type and browser language), your IP address and information about the actions you perform on the company websites (viewed websites, clicked links, etc.). The use of cookies serves for easy and convenient use of corporate websites. When you visit our corporate website, the company's servers send a cookie to your computer. Cookies do not identify you personally, but merely recognize your web browser. As long as you do not reveal your identity to Salesforce yourself, for example by replying to an offer, opening an account, or filling out a web form (such as contacting us or using a free 30-day trial), you remain anonymous to the company. Salesforce uses both session cookies and persistent cookies. Session cookies are only retained for one session. When you exit your browser software or turn off your computer, these cookies are removed from your computer. Persistent cookies remain on your computer after you close your browser or turn off your computer. If you deactivate the storage of cookies in your browser, you can continue to use the company websites. However, please note that the deactivation of cookies can lead to impairments in the use of our services.

You can manage the receipt of marketing and non-transactional information by clicking the unsubscribe link at the end of the company's marketing emails. You can also send a request to unsubscribe@salesforce.com. You can update or change your registration information by editing your user or organization records. To update your user profile, log on to http://www.salesforce.com with your user name and password and click on "Setup". If you wish to delete your account and have the data maintained in the services sent back to you, please send an e-mail to support@salesforce.com or call us at +1 (415) 901-7010. Requests regarding access to data or modification or deletion of data will be processed within 30 days.

Salesforce has certified this service under the EU-US Privacy Shield scheme. Data collected by Salesforce is protected by Secure Socket Layer (SSL) technology, which uses both server authentication and data encryption. Salesforce.com has been awarded the Trust Privacy Seal and itself limits access to the collected data to the legally permitted access options.