Analytics and Tracking Tools

Google Analytics

We use Google Analytics to analyse and improve the use of our website.

Google Analytics is a web analysis service of Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files that stored on your computer to allow an analysis of your use of the website. As a rule, the information on your use of the website generated by the cookie is transmitted to and stored on a server of Google in the USA. In the event of activation of the IP-anonymization on this website, however, your IP address will be truncated previously in member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is transferred to a server of Google in the USA and is truncated there. On the instruction of the operator of this website, Google will use this information to evaluate your use of the website in order to prepare reports on the website activities and to provide other services for the website operator relating to website use and internet use.

The IP address transmitted by your browser in the context of Google Analytics will not be combined with other data of Google.

You can prevent the storing of the cookies by an appropriate setting of your browser software; please note, however, that in this case you might not be able to use the full range of all functions of this website. Moreover, you can prevent the collection of the data (incl. your IP address) generated by the cookie and relating to your use of the website for Google as well as the processing of such data by Google by downloading and installing the browser plugin available at the following link:

http://tools.google.com/dlpage/gaoptout?hl=de

We use Google Analytics with the extension “_anonymizeIp()”. This is to truncate the IP addresses (so-called IP-masking). Thus, a connection to specific persons can be ruled out.

Google takes part in the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. Accordingly, there is a reasonable data privacy level also in the exceptional cases in which Google transfers personal data to the USA.

The legal basis for the processing of data using Google Analytics is Art. 6(1)(f) GDPR.

Information on the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001

 

More information on the terms of use:

www.google.com/analytics/terms/de.html

 

More information on data privacy:

www.google.com/intl/de/analytics/privacyoverview.html

 

 

 

Optimizely

This website uses Optimizely, a web analytics service provided by Optimizely, Inc., ("Optimizely"). Optimizely uses cookies. The information generated by the cookie about your use of our website is usually transmitted to a server of Optimizely in the USA and stored there. However, if IP anonymization is enabled on our website, Optimizely will truncate your IP address within the Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to an Optimizely server in the USA and shortened there. On behalf of the operator of this website, Optimizely will use this information to evaluate your use of the website and to compile reports on website activity. The IP address sent by Optimizely from your browser will not be merged with other Optimizely data. You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. You may also deactivate Optimizely tracking at any time, thereby preventing the collection of the data (including your IP address) generated by the cookie and related to your use of the Website from Optimizely and the processing of such data by Optimizely by following the instructions follow on http://www.optimizely.com/opt_out.