Analytics and Tracking Tools
We use Google Analytics to analyse and improve the use of our website.
Google Analytics is a web analysis service of Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files that stored on your computer to allow an analysis of your use of the website. As a rule, the information on your use of the website generated by the cookie is transmitted to and stored on a server of Google in the USA. In the event of activation of the IP-anonymization on this website, however, your IP address will be truncated previously in member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is transferred to a server of Google in the USA and is truncated there. On the instruction of the operator of this website, Google will use this information to evaluate your use of the website in order to prepare reports on the website activities and to provide other services for the website operator relating to website use and internet use.
The IP address transmitted by your browser in the context of Google Analytics will not be combined with other data of Google.
You can prevent the storing of the cookies by an appropriate setting of your browser software; please note, however, that in this case you might not be able to use the full range of all functions of this website. Moreover, you can prevent the collection of the data (incl. your IP address) generated by the cookie and relating to your use of the website for Google as well as the processing of such data by Google by downloading and installing the browser plugin available at the following link:
We use Google Analytics with the extension “_anonymizeIp()”. This is to truncate the IP addresses (so-called IP-masking). Thus, a connection to specific persons can be ruled out.
Google takes part in the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. Accordingly, there is a reasonable data privacy level also in the exceptional cases in which Google transfers personal data to the USA.
The legal basis for the processing of data using Google Analytics is Art. 6(1)(f) GDPR.
Information on the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001
More information on data privacy: